TAG Heuer was formed in 1985 when TAG (Techniques d'Avant Garde), manufacturers of high-tech items for Formula 1 cars acquired Heuer, which was already a renowned watchmaker specializing in racing chronographs. TAG Heuer
replica watch has always had a strong connection with auto racing, and in fact first became known on a worldwide basis when Steve McQueen wore a Heuer "Monaco" chronograph in the 1971 film "Le Mans".